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  • Writer's pictureMeg Reilley

The Impact of Mobile-Friendly Design on Your Business

wix website on mobile phone
Wix website by Meg Reilley Media

We've all been there - trying to browse a website on our phone, only to find ourselves zooming in and out, scrolling side to side, and getting frustrated with the overall experience. According to recent statistics, mobile devices now account for approximately 55% of internet usage worldwide, while desktop usage has decreased to 44%. This highlights the importance of having a mobile-friendly website to cater to the majority of users who access the internet via their smartphones or tablets. It's no secret that mobile-friendly design is important, but do you know just how much of an impact it can have on your business?

First and foremost, having a mobile-friendly website is essential for reaching your audience. With more people using their phones to access the internet than ever before, it's crucial that your website is optimized for mobile viewing. If your website isn't mobile-friendly, you're likely missing out on potential customers who are searching for your business on their phones.

But it's not just about reaching your audience - it's also about providing them with a positive experience. A mobile-friendly website is easier to navigate on a smaller screen, with content that is properly sized and formatted. This can lead to increased engagement, as visitors are more likely to stay on your website and explore what you have to offer.

In addition, mobile-friendly design can also impact your search engine ranking. Google has made it clear that mobile-friendliness is a ranking factor, meaning that websites that are not mobile-friendly are likely to be ranked lower in search results. By ensuring that your website is optimized for mobile viewing, you can improve your search engine ranking and increase your visibility online.

So, what can you do to ensure that your website is mobile-friendly? Start by using a responsive design, which means that your website will adapt to the screen size of the device being used to view it. This ensures that your content is always displayed in a way that is easy to read and navigate.

All in all, mobile-friendly design is crucial for the success of your business! By reaching your audience on their phones, providing them with a positive experience, and improving your search engine ranking, you can drive more traffic to your website and ultimately, increase your sales. So, take the time to optimize your website for mobile viewing - your business will thank you for it.

Interested in getting a custom-designed, fully responsive Wix or Shopify website for your business? Contact me today for a free consultation and quote!

- M xo

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